Fight Night

Kyle and Mistie were hand-picked by Meta because of their consistent, creative use of Ray-Ban Meta glasses. At UFC Fight Night, that meant capturing the energy of the arena, the intensity at ringside, and the full experience of being there without ever pulling out a phone (except to do a magic trick with it!).

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This activation highlights how Ray-Ban Meta glasses are being used as a storytelling tool rather than just a piece of hardware.

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Hands-free capture allows creators to stay fully present while creating content that feels natural, immediate, and real.

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For Kyle and Mistie, nothing about their content changed except the perspective. The glasses fit seamlessly into their existing workflow, unlocking moments that are difficult to capture with traditional filming setups.

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For other creators, this is where the possibilities open up.

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POV storytelling, lifestyle moments, behind-the-scenes access, and in-the-moment reactions continue to stand out as Ray-Ban Meta content grows across the platform. Creators who experiment early and show up consistently are often the ones who find themselves closest to the action.